Our company philosophy

GULDVIVA, based in Åland, is a dedicated goldsmith company that designs and manufactures jewelry and accessories. Our mission is to reflect and express the whole human spectrum - from the beginning of life, through the beauty of youth and to the wisdom of mature age, through our jewelry. We capture our inspiration from the rich cultural heritage of the traditional Nordic folk, making each piece of jewelry unique and filled with history.

 We strive to create timeless jewelry that can live and age with its wearer, where each piece is not only an object of beauty but also a story that goes hand in hand with the wearer's life. Each piece of jewelry is designed to age with dignity, to become part of the wearer's own story.

 GULDVIVA takes responsibility for the environment and creates its products in a local and sustainable way. We have the utmost respect for both living beings and nature, which is reflected in the way we produce. Our goal is for all our jewelry and material choices to be durable and sustainable for long-term use, while ensuring that they are always 100% recyclable.

 As a reliable companion in life's various stages, GULDVIVA strives to be always at hand for our customers. Our jewelry and gifts are designed to suit all of life's occasions, from christenings to golden weddings. We are here to enrich your most precious memories and milestones.

Where is my jewelry from?

Guldviva was born in Åland in 1989, and has always been manufactured here. For us, it has been important to have full control over the entire manufacturing process, where jewelry production and sales go hand in hand. This way we can ensure the highest quality and a personalized service. You always know where your jewelry comes from - here in Åland.

Åland, my home and source of inspiration

Guldviva's founder, head goldsmith and designer, Maria Karlström is the soul behind the jewelry. For her, Åland is more than her history and home, it is her greatest source of inspiration.

- For me, Åland has always been my great security. This is where I can breathe the peace, live and create. I have always made jewelry based on my love for Åland, my home. Our nature here is so beautiful, and I have always seen jewelry all around me. That's why it's also been important to me that the entire production takes place here, because this is where all the creation takes place - from thought to jewelry. Then I can also ensure that our quality is maintained and permeates the entire craft.

Read more about the Guldviva designer, Maria Karlström

Maria still masters the entire process - from raw metal to finished jewelry - in her own workshop. Her philosophy is based on combining traditional techniques with a personal story. New methods are important, but it is the classic craftsmanship that makes it possible to create jewelry that both works in practice and stands out from the crowd.

The Goldsmith of the Year 2025 award is far from Maria's first success. She has previously won the Most Beautiful Ring of the Year competition (2022 and 2024), been awarded Åland's 75th anniversary medal and named Most Positive Ålander of the Year (2008).