Some ideas come flying through the air and demand to be realized. Others need to lie like dried seeds in the back of your mind, until one day they fall out and land somewhere, hopefully in a place where they can grow and flourish. Such as RÅG (Rye), a collection of handmade jewelry from Guldviva.

Guldviva's RÅG (Rye) collection was launched just in time for the 2019 Harvest Festival, but was born a long time ago. The idea was based on two classic literary works, Anni Blomqvist's STORMSKERRY MAJA and Vilhelm Moberg's The Emigrants.
- "I didn't read the books at the same time, but they both struck me with the same insight into how incredibly important rye was for survival in the past. As soon as you set up your nest and as soon as the soil became warm, the grain had to be sown. You couldn't survive without it," says Maria Karlström, head goldsmith at Guldviva.

Rye has been grown in our country for thousands of years and is the hardiest of all our four grains. Resistant to cold and attack, nutritious and filling. The dried bread baked with Rye also did not go bad as quickly as other bread, but could be taken on long hunting trips and journeys.