Our company philosophy

GULDVIVA, based on Åland, is a dedicated goldsmith company that designs and manufactures jewellery and accessories. Our mission is to reflect and express the full human spectrum – from the beginning of life, through the beauty of youth and to the wisdom of mature age – through our jewellery. We draw our inspiration from the rich cultural heritage of traditional Nordic folk culture, which makes each piece unique and filled with history.

 We strive to create timeless jewellery that can live and age with its wearer, where each piece is not only an object of beauty but also a story that goes hand in hand with the wearer’s life. Every piece of jewellery is designed to age with dignity, to become part of the wearer’s own story.

 GULDVIVA takes responsibility for the environment and creates its products in a local and sustainable way. We have the utmost respect for both living beings and nature, which is reflected in our way of producing. Our goal is that all our jewellery and material choices should be durable and sustainable for long-term use, while we ensure that they are always 100% recyclable.

 As a reliable companion through life’s different stages, GULDVIVA strives to always be there for our customers. Our jewellery and gifts are designed to suit all of life’s occasions, from christenings to golden weddings. We are here to enrich your most precious memories and milestones.

Where is my jewellery from?

Guldviva was born in Åland in 1989, and has been made here ever since. For us, it has always been important to have full control over the entire manufacturing process, where jewellery production and sales go hand in hand. This way, we can ensure the highest quality and personal service. You always know where your jewellery comes from – from here in Åland.

Åland, my home and source of inspiration

Guldviva’s founder, head goldsmith and designer, Maria Karlström, is the soul behind the jewelry. For her, Åland is more than her story and home; it is her greatest source of inspiration.

— For me, Åland has always been my great sense of security. This is where I can breathe in the calm, live and create. I have always made jewelry based on my love for Åland, my home. Our nature here is so beautiful, and I have always seen jewelry all around me. That’s why it has also been important to me that the entire production takes place right here, because this is where the whole creation happens – from idea to piece of jewelry. That way I can also ensure that our quality is maintained and permeates the entire craftsmanship.

Read more about Guldviva’s designer, Maria Karlström

Maria still masters the entire process – from raw metal to finished piece – in her own workshop. Her philosophy is based on combining traditional techniques with a personal story. New methods are important, but it is classic craftsmanship that makes it possible to create jewellery that both works in practice and stands out from the crowd.

The award Goldsmith of the Year 2025 is far from Maria’s first success. She has previously won the competition Most Beautiful Ring of the Year (2022 and 2024), received Åland’s 75th Anniversary Medal, and was named Ålander of the Year for Positive Attitude (2008).